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ALL FOR LOVE: A spotlight on Luxury florist Ruth Davies

Updated: Nov 10, 2018

Continuing with the theme of capturing the wonderful experts of the Events Industry, this instalment of Champagne Talks is with the Ruth Davis, CEO & Artistic Director of luxury florist company All For Love London. All for Love to me represents all that is innovative and creative in the events industry as evidenced by her wonderful portfolio of work. I met Ruth at Carlton House Terrace's wedding open day, I found her to be open , warm, engaging and I have closely followed her work ever since. From huge, luxe installations to elegant and considered arrangements, Ruth really does what she does with love for her craft and gives some great advice and insights.


Ruth Davies ,CEO & Artistic Director . Photo by Heledd Roberts Photography

What 3 things should a couple consider when choosing a florist for their wedding or celebration?

I think firstly research, research and research. Instagram is great for looking at florists and working out what kind of style you likely. Then consider your budget and how much you want and can assign to your flowers. Think about your requirements and your wish list as they can be very different things, everyone would love a flower arch at their wedding, but do you have the budget, always try and be realistic. Finally, always arrange a face-to-face meeting with your florist. I think this is key as it gives both sides a chance to get to know each other and decide if they're going to be a good fit, wedding planning can be a lengthly process so you want to feel comfortable and confident you’re in safe hands with your florist.


What has been the most outrageous request you’ve received?

I think having two life size lions at the entrance to a wedding and a life size elephant!


Name the most challenging aspect of creating the style of florals you do that couples should be aware of?

It’s important to consider when and where you are getting married. For instance, the time of year, and if you want an outside wedding – something we absolutely love, but unfortunately cannot control the weather. Then in terms of the venue, be aware of any restrictions, especially if it’s a listed building.



Can you tell us a bit about where you research and draw ideas for inspiration?

I would say almost all of my inspiration comes directly from nature itself. Nature’s beauty is so accomplished- it is the absolute best source of inspiration for creating installations - no matter how big or small. If you stay true to the twists and turns, dips, curves and groupings of nature your designs will never be too far wrong to the eye... It’s a case of replicating its patterns and its beauty and bringing a man made piece to life with the same energy it would have if it had grown itself naturally. Growing up in the Lake District National Park, I have always been exposed to the beauty of the outdoors – mountains, forests, beaches, fells, fields, meadows, caves, gardens – absorbing every element that surrounded me and bringing it to London in my floristry designs. For example, if I am designing a wedding arch, I want it to look like it has grown out of the Church walls and has been there for years, not piped on artificially… this rule goes for everything we make I would say.


Floral Arch installation, All for Love London. Photo by Amy O'Boyle

What trend have you seen in the Wedding Scene that you think should be stopped immediately.

My style is very loose and natural so I’m not a huge fan of tight domes but know lots that love it! Nothing really offends me that much to be honest, anything and everything can be made beautiful – it’s just a case of how it's done.


My blog, Champagne Social, is a celebration of weddings, parties and the art of hosting. What do you think makes a great host?

A great host creates a wonderful atmosphere and makes everyone feel comfortable and at ease and brings lots of smiles and surprises.


What has been the most Champagne worthy moment of 2018 so far for you?

It was our fourth Birthday this March and that was very special and Champagne worthy. As a company we have grown rapidly over the last few years into one of London’s leading, award-winning designer florists, working with premium names in the beauty, hotel, corporate and wedding industries.  We also recently kicked off the wedding season with an epic wedding at Loseley Park, where we created one of our statement floral arches, which is fast becoming our trademark. Next year we turn 5 which is quite the milestone and no doubt will celebrate with a few bottles of Champagne!



All for Love London can be found on ....

Website: http://www.allforlovelondon.com

Instagram:  @allforlovelondon  https://www.instagram.com/allforlovelondon/

Twitter: https://twitter.com/all4lovelondon

Facebook: https://www.facebook.com/allforlovelondon

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© ByChenai 2018

Luxury UK Wedding Planner 

Photography Credits: Tom Weller Photography. Sophie Lake Weddings, Rachel Takes Pictures, Joasis Photography, Amy Saunders Photo, Rob Dodsworth Photo, Jenni MCord